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17/03/2021

ALÉ RENEWS THE PARTNERSHIP WITH THE FRENCH CYCLING FEDERATION


Today, Alé and the French Cycling Federation are pleased to announce that their partnership has been renewed until 2024 and that the Veronese brand will be the Official partner of the FCF.

A commitment that also extends to the French championships (comprising all disciplines and categories), in which the winners receive the tricoloured jersey with the ALÉ logo, for wearing on the highest step of the podium.


Strade Bianche

In 7 years of working together, the French teams have collected almost 500 medals (European, World, National, Olympics) and the elevated technical content of ALÉ products has proved to be extremely valuable in the French athletes’ pursuit of maximum performance. The agreements, conducted by In-Yellow Consulting, therefore mark an authentic collaboration between the Performance unit of the FCF and the R&D department of the Veronese brand. The technical and product feedbacks, effected during the past seasons, have enabled today’s most innovative solutions of textile engineering to be tested and then made available to all enthusiasts.

It is also thanks to this partnership with the French Cycling Federation, as well as various partnerships with the female team of the UCI Women’s World Tour ALÉ BTC Ljubljana, the collaboration with the UEC and with the teams of UCI WT Groupama-FDJ and Movistar Team, that ALÉ has emerged on the international scene as one of the leading cycling garment brands.

Alessia PICCOLO - CEO of APG SRL: "Our partnership with the French Cycling Federation plays an important role in our growth, marketing and international sales. We are proud to equip the French teams and to be able to share our experience and technology with the amateurs enrolled in the FCF, through our ALÉ Custom offering of personalized garments. Like all enthusiasts, we have exulted at the many French cycling exploits in 2020, comprising the World Championship victory of Julian Alaphilippe. With just a few months to go to the Tokyo Olympic Games, we wish the entire tricoloured team an excellent Olympics".



Strade Bianche

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