Alé “wears” the Union Européenne de Cyclisme
It’s official: Alé will provide equipment for all European Champions in all disciplines and categories, of the Union Européenne de Cyclisme, with a total of fifteen continental races, included the first Professional Road European Championships and approximately one hundred titles awarded.
The four-year agreement with UEC has been signed at our headquarters in Bonferraro di Sorgà near to Verona, in Italy. The new apparel by Alé will be on show at the various European Championships awards ceremonies broadcast on live TV in over 60 countries.
Federico Zucchetto, PDG D’APG SRL & ALÉ commented: “We are proud and pleased to be associated with the Union Européenne de Cyclisme, a benchmark organisation in Europe. This sponsorship will enable us to promote everywhere in Europe the key strengths of our brand: 100% performance, technicity and quality products made in Italy”.
David Lappartient, President of the Européenne de Cyclisme commented: “The arrival of the ALÉ brand to our group of partners is a huge bonus and will make the brand even more prestigious. The vibrancy and drive of this Italian company is totally in harmony with our philosophy which is to continue to look to the future by offering even more attractive and current products. These are objectives that we continually strive for and that will now become even more prestigious thanks to this important partnership.”