Alé is a world of cheerful and lively colours, and all this comes from the intuition of a woman who has been able to break the mould with courage and bring a new, distinguishable and lively air to the world of cycling. A company, made up mostly of women, who want to make their voice heard and the desire for colour even on the occasion of 8th March 2020. For the Women’s Day Alé has created a garment for the athletes of its team, Alé BTC Ljubjana, with bright and recognizable colors such as red and fluorescent yellow, with an inscription on the chest that wants to incite and celebrate women: VIVA LE DONNE.
This garment, made by the skilful hands of the seamstresses of Alé, would be used for the race of the Strade Bianche of Siena that would take place on March 7th 2020, with the clear aim of sending a clear message to the whole world, sporting and not, a clear message: no violence against women.
The vest is accompanied by red shoe covers that would be used during the race. The initiative is inspired by the famous work of Mexican artist Elina Chauvet, who in 2009, with her invasion "Zapatos Rojos", drew the world's attention to the violence to which many women are subjected every day: physical, psychological, sexual.
The initiative was strongly supported by Alessia Piccolo, President of the team and CEO of A.P.G. and Maja Oven, Vice President and Director of Market Communications and Public Department of BTC.
As Alessia Piccolo comments: "All of us - and even more so those who, as is the case with our girls, have visibility or power of visibility - should commit ourselves and get this important message across. The official day of the Red Shoes is November 25th, but the fact that March 8th falls the day after the Strade Bianche gave us the cue for this initiative. It will not be an isolated case and we will commit ourselves, where possible and whenever possible, to continue this work of awareness raising. For me and for Alé, equality, respect for rights and, above all, respect for women, are the cornerstones of daily action, sacrosanct and essential".