On April 13, Alé Cycling and Movistar Team launched the project "Design the Jersey of the Champions": all fans, confined at home by the Coronavirus emergency, were invited to design the official team jersey and share their work on Instagram by tagging Alé and Movistar Team and using the hashtag #SeguimosConectados.
The initiative ended on April 26 and the winner was proclaimed: it is Loris Gobbi AKA @GoboloDesign.
The jersey is a unique piece made by Alé Cycling, who will now use the design as a base. Subsequently, the Movistar Team will wear the jersey in the first race on the UCI World Tour calendar after the end of the emergency. Afterwards, with the signature of all the team's athletes, the team's jerseys will be auctioned and all proceeds will be donated to help those who fight this emergency every day: Cruz Roja (Red Cross) for the Movistar Team and Protezione Civile Italiana by Alé.
What’s the idea behind the rainbow jersey @Gobolodesign? Loris Gobbi is a thirty-seven-year-old Italian, living in the Republic of San Marino. He was a track specialist and a member of the Italian cycling team at the Athens Olympics in 2004. When he realized that he would never become a professional cyclist, he decided to pursue the world of fashion, his other passion. He decided to take part in the solidarity project of Alé and Movistar Team following the specific instructions of the contest: "to add color to people's lives, in these gray and gloomy days in quarantine." This is how his rainbow jersey was born: to lighten the present times and trace a path of solidarity by "pedaling" all together towards the end of this difficult situation. With his wife's suggestion (they will have a baby soon), he designed this somewhat psychedelic effect that’s visible on the jersey. A true cyclist, behind whom there is also a true artist, who will now be rewarded with the satisfaction of seeing his jersey worn by the members of the Movistar Team.
Alé and Movistar Team warmly thank everyone who participated in the charity contest: more than 400 designs were received!
More information will follow on when the jersey will be used, on the auction and on the continuation of the initiative.