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The passion

Riding with the heart

Riding with the heart

Cycling is not only our job, it’s our passion. We know legs and hands are not enough: heart is needed. For this reason we perform our job with the same spirit with which we face a climb. Every spike in the gradient spurs us to go harder, to win together.

A never-ending ride

A never-ending ride

Our ride started more than thirty years ago. The experience of APG Cycling, who has known the road a long time, joined the courage and audacity of young riders who want to break from the group. Those in the breakaway never look back.

Instinct and technology

Instinct and technology

Success never happens by chance. Instinct must be supported by strategy and tech. Our labs are constantly in search of new and innovative materials and solutions, as well as the insights of stylists and professionals.

Professionals are our supporting riders

Professionals are our supporting riders

Forschung braucht Tests. Unsere sind definitiv aussergewöhnlich: Sie werden von Radprofis, mit denen wir seit Jahren zusammen arbeiten durchgeführt. Niemand kann uns, wie sie Verbesserungen und Vorschläge zu den entwickelten Produkten liefern. Sie fahren die großen Rennen, kämpfen im Sprint und Sie helfen uns immer neue Ziele zu erreichen.